American entrepreneurship has created a phenomenon known to many of us as "branding," which has imprinted an image and a lifestyle associated with corporate logos. Advertising, as a business, makes a name for itself and thrives on turning brand names into household names, and logos into cultural symbols embedded with information on class, style, age, and affiliation. Some popular brands that evoke such feelings and images on a worldwide platform are the Mcdonald's arches, the Disney Mickey Mouse ears, the Mercedes tri-star, the Macintosh apple, and the Tiffany's blue box.

For the past 35 years, men's fashion has been led by a single logo, a single brand that has always been recognized as first-class, anywhere in the world. Ralph Lauren's Polo horse icon has maintained an air of pedigree and success in an active lifestyle since its inception. Its longevity speaks for itself, as your grandfather, your father, and you can all sport clothes from this same evolving designer, and not just be posing for a family portrait. Today, Polo clothes have as much of an impact on the youth as they do on the original generation that ushered them in.

However, since it's still fairly young in the calendar, and still quite cold outdoors, more desirable grooming can be achieved in the Ragg and Cashmere Ribbed Turtleneck sweaters. No worries about sacrificing warmth for comfort, or vice versa; these sweaters keep you bundled and still feel like your favorite sweatshirt from high school. And the ladies love 'em.

For those of us who feel turtlenecks are lacking in testosterone, there is the perennial show-stealer of simplicity, the Our Favorite Crewneck sweater. Following both trends of patriotism in fashion and outrageous large alternative logos, enter the Star Sweater and the ridiculously-titled Ragg Flag Crewneck. Although, for credibility purposes, I should say Polo has always been big on putting America in their clothes. inlineAd(alLeft);

Whether you're stealing the scene in a double-breasted blazer, a Chambray shirt with a classic tie, or a comfortable sweater to keep you from freezing, the perfect companion that defines style to those who know what to look, for are the chinos. The Reverse Pleat Hammonds or the Dress Chino Larkins define elegance whether you are on an important date, or giving a presentation that will determine your IPO.

Many different coats will keep you warm, but the Miller jacket will get you laid. With Polo outerwear, it's best to stick with the timeless classics, such as the Bi-swing Windbreaker. These things never go out of style, and it doesn't matter if you're 18 or 80, they still look smooth. For all-out submission, shell out the $600 and get the Wool Devon Trenchcoat. Tom Hanks didn't look this good in Road to Perdition, but this trench coat will give you the refined suave of a playboy hitman.

Adding the finishing touch to the Polo style is the cologne. If you are in high school, and maybe college, wearing Polo Sport cologne or lotion will change your status overnight. By the time you are of legal age to drink, you're probably going to have to start combing your hair, too. However, the lotion is still a favorite of mine, and there's nothing wrong with lathering up with the body wash every now and then to spoil yourself.

The breadwinners however, are the classic Polo, and the rookie fragrance, Polo Blue. Chances are, you've been tackled and guerrilla-marketed by ugly high-school dropouts in blazers and pumps at your local higher-class department store, in hopes that you will try out Polo Blue. As shady as that sounds, it's actually a great new scent, especially if you're clueless, and are still rocking Brut or Cool Water, since you heard it in that timeless Snoop Dogg song.

This company wouldn't have made it so long and become a benchmark if the clothes weren't top-notch. The comfort, durability, and style are worth the high-class prices. Unlike newer designers who charge by the limb, these clothes will actually last, and you will get ooh's and ah's from everyone, regardless of where you go. If you don't have any sense of fashion, and you want to save yourself some trouble by keeping your closet full of Polo, you just can't go wrong.